STAKEFISH WANTED TO BUILD A STRONGER CONNECTION WITH THEIR AUDIENCE - ESPECIALLY NEW INVESTORS.
They needed a content strategy that balanced authority with accessibility, helping people understand staking without the jargon.
We focused on explainers, team-led content, and milestone highlights to show the human side of Stakefish. Each post reinforced trust and transparency while maintaining a polished, modern aesthetic.
STAKEFISH’S VISUAL REFRESH CREATED CONSISTENCY AND CLARITY ACROSS SOCIAL.
We designed a new visual system that brought structure to Stakefish’s digital presence. The refreshed identity was built to feel modern, professional, and trustworthy — striking a balance between technical authority and accessibility. Alongside the new look, we created a full library of motion explainers, branded templates, and social-first content that simplified complex topics for their audience.
The focus was on long-term consistency rather than one-off posts. By providing reusable templates and repeatable formats, we gave their in-house team the tools to keep outputting high-quality, engaging content month after month. This meant the refreshed design wasn’t just a facelift, but a system that scaled as the brand grew — covering campaign launches, milestone announcements, and community updates.
THE STRATEGY DELIVERED MEASURABLE GROWTH IN JUST THREE MONTHS.
Stakefish’s community responded quickly to the refreshed presence. Engagement rose by 35%, and their following grew by more than 1,200 in only three months. This demonstrated that the new visual identity, paired with motion explainers and branded templates, resonated with their global audience and gave their content a sharper, more consistent edge.
The impact extended beyond social metrics. Click-throughs from platforms to their staking dashboard also improved, directly linking content performance to product adoption. By translating complex technical ideas into accessible, engaging visuals, Stakefish strengthened its position as both approachable and authoritative within the competitive global staking ecosystem.
