Gen Z has a problem. They're the most digitally connected generation in history, yet they're craving something screens can't deliver: real experiences with real people. Hyper aims to solve that with an AI-powered app that turns everyday life into shared challenges, getting friends off the couch and into the world together. But they needed an identity that would cut through the noise and speak to a generation skeptical of anything that feels manufactured or corporate.
Hyper needed to feel less like a tech product and more like a cultural movement. We started by immersing ourselves in Gen Z's world: their language, their aesthetics, their values. What we found was a generation tired of performative social media but hungry for authentic connection and spontaneous adventure.
The visual identity we created is unapologetically bold. Vibrant colours clash and complement in ways that feel electric and alive. Typography draws from street culture, gaming interfaces, and the kinetic energy of youth movements. Every design choice was intentional, this wasn't about looking "cool," it was about feeling true.
The tone of voice became crucial. We developed guidelines that let Hyper speak like a friend, not a brand. Hype-driven but genuine. The kind of voice that makes you want to say "bet, let's do this" instead of scrolling past.
The launch campaign video included in the app's onboarding flow ties it all together, giving Hyper the tools to hit the ground running with content that could actually compete for Gen Z's attention.
The work spanned everything Hyper needed to launch with impact. We delivered a complete brand strategy that defined who they are and why Gen Z should care. The logo system is flexible enough to live across app interfaces and street-level marketing. The color palette and typography create instant recognition without ever feeling repetitive.
We designed and developed a website that doesn't just explain Hyper, it makes you want to download it immediately. Social media templates ensure Hyper's presence feels native to Instagram and TikTok, not like another brand trying too hard.
